About Prime Birdie

Golf apparel should look just as good off the course as it does on it. That was the whole idea.

Joe, founder of Prime Birdie Golf Co., holding the flagstick on the green at Top of the Rock
Top of the Rock. Still chasing the next birdie.

I started Prime Birdie because I love the game of golf and everything that comes with it — the good rounds, the bad rounds, the early tee times, the drinks with friends, and those few perfect shots that somehow keep you coming back.

I'm not a tour pro. I'm an everyday golfer. And that's exactly who Prime Birdie is built for.


I wanted to create a golf brand that felt different — clean enough for the course, comfortable enough for everyday life, but with enough personality to have some fun with the game. Whether it's one of our classic Prime Birdie hats or something from the Birdie Nips collection, every piece is designed around the culture and lifestyle that make golf more than just a scorecard.

Prime Birdie was started in Nebraska, and I'm building it one design, one product, and one customer at a time. My goal isn't to be another oversized golf company. It's to build a brand and a community for people who simply love the game.

Because at the end of the day, most of us aren't playing for a trophy.
We're playing for the next birdie.

Stay Dialed. Play Prime. — Joe Founder, Prime Birdie Golf Co. · Omaha, Nebraska


How we make things

  • Made to order, not stockpiled. Every piece is embroidered or printed after you order it — usually 2–5 business days to make, then 3–5 days in transit. It's slower than pulling something off a shelf, and it means we're not sitting on crates of unsold inventory.
  • Designed in Omaha, Nebraska. Every design starts here, then goes to our production partner to be made.
  • Straightforward flat-rate shipping. Most items ship for under $9 inside the US, calculated at checkout — no inflated handling fees tacked on at the end.
  • A real person reads your email. If something shows up wrong, or the fit isn't right, tell me and I'll make it right.